Branding marketing social.
- Concepción, desarrollo, y gestión de una promoción sobre peregrinos del Camino de Santiago.
- Action created for Pedi Relax, a brand of foot care products.
- Ubicamos carpas en el Camino de Santiago, en el que podólogos atendían y realizaban curas a los peregrinos, y promotores de Pedi Relax les facilitaban información sobre prevención y curas para los pies y les facilitaban muestras de producto.
- This action was complemented by an App (see App section) developed to accompany the pilgrim and provide important information such as shelters, medical services, etc., through geolocation.
- This action was a great success in terms of attendance and media coverage, being covered by the most important local media, press and TV.
