Branding social marketing.
- Conception, development and management of a promotion about pilgrims on the Camino de Santiago.
- Action created for Pedi Relax, a brand of foot care products.
- We set up tents on the Camino de Santiago, where podiatrists attended and treated pilgrims, and Pedi Relax promoters provided them with information on prevention and foot care and gave them product samples.
- This action was complemented by an App (see App section) developed to accompany the pilgrim and provide important information such as shelters, medical services, etc., through geolocation.
- This action was a great success in terms of attendance and media coverage, being covered by the most important local media, press and TV.
