Branding marketing educativo.
- La Salle Bus tecnológico. Concepción, desarrollo y gestión.
- The objective of the La Salle Technology Bus was to visit 4th year ESO and high school students in order to offer La Salle Ramon Llull University studies.
- For this purpose, different technological workshops of interest such as robotics, telecommunications, 3D, etc., were created to complement the studies taught in high school centers,
- Virtually all schools and institutes in Catalonia were visited.
- The Bus was repeated for 4 uninterrupted years, having an excellent reception.
- It was considered by Ipmark magazine as one of the best marketing strategies of the year.