From SEO to GEO: How the ‘Gemini Era’ Redefines Web Positioning and Digital Marketing
In Batlle, branding, digital, design, specialising in web design y branding, we have identified the most significant change in the internet positioning of the last decade. The emergence of the Artificial Intelligence (AI), marked by models such as Gemini, has not only transformed the tools, but the very logic of search. We are moving away from exclusive reliance on traditional SEO and entering the era of GEO.
I. The Foundation: Web Positioning through SEO
Before proceeding, it is essential to remember that the SEO Search Engine Optimisation (SEO) remains the cornerstone of any strategy. It involves optimising your content so that traditional search engines (such as Google) index and rank it correctly.
At Batlle, we use advanced professional SEO tools to ensure:
Brand Visibility: Ensure that your branding and your services are found.
Authority: Improve the ranking of your site through valuable content and an impeccable technical structure (web development solid).
A good web positioning through SEO is the prerequisite essential for any future success in the new digital ecosystem.
II. The Paradigm Shift: From Links to Curated Responses
The «Gemini Era» – a term that defines the hegemony of LLM models such as Google, ChatGPT, or Copilot – has caused a radical change in user behaviour. The new generations of users prefer the immediacy and efficiency of AI, which is driving this transition:
In the Traditional Search Engine Optimisation (SEO), the main result is a list of links to web documents that the user must investigate, and optimisation focuses on achieving the highest ranking of your URL. In contrast, in the AI engines (GEO), the main result is a direct response, generated and curated by AI, and optimisation focuses on making your content the most reliable and quotable source by the model.
III. Critical Interdependence: Why GEO Needs SEO
Herein lies the key to the modern strategy of digital marketing. GEO does not override SEO; it requires it.
The models of Artificial Intelligence access and process information indexed and classified by traditional search engines. If SEO is neglected, the success of GEO is unsustainable and highly unlikely. GEO is therefore an optimisation layer built on a robust SEO foundation.
IV. The Batlle Solution: Mastering GEO (Generative Engine Optimisation)
At Batlle, we are more than just a web agency; we integrate the web development with a strategy GEO advanced to ensure that your brand is positioned in the mind and response of AI.
We use advanced GEO tools to optimise your content under three pillars:
Subject Matter Expertise (SME): We optimise your content so that the Artificial Intelligence recognise it as the most reliable and expert resource in your sector (depending directly on your SEO base).
Data Structure: We implement Schema Markup and data structures to help LLMs understand and cite your information concisely.
Conversational Intent: We draft content that directly answers complex questions, preparing it to be the snippet or the primary source of AI.
Are you ready for your brand, your branding, and your web positioning to dominate the ‘Gemini Era’?
Contact us today so that our digital marketing agency unify your SEO y GEO, ensuring the visibility of your business. If you do not appear in AI results, at least in Gemini and Chat GPT, it is urgent that you contact us or other positioning specialists. Your brand will thank you for it!