At Batlle Branding Digital Design web we see AI as having a companion that never sleeps, knows everything and is always available to help us in our activity. It is a revolution that has not come to replace us, but to enhance our entire ecosystem of digital marketing.
Remember when it took you hours to find the perfect stock image? Me too. Now, with tools like Midjourney or Firefly, if we can imagine it, we can create it in seconds. This is brutal for the graphic design. It is no longer just a matter of replacing a generic photo, but also of generating moodboards We can create complex conceptual designs in minutes, create bespoke illustrations for a graphic identity that perfectly captures the soul of a brand, or visualise how a logo would look in an urban context that doesn't even exist.
Your works of graphic design y web design -Whether it's brochures, catalogues, banner campaigns, the entire corporate website, POS or stands - they appreciate it, and so do you. And this capability extends to previously time-consuming areas, such as the packaging. We can now ask the AI to generate dozens of mockups of new packaging, applying the 3D design to different shapes, textures and materials, allowing the customer to see the final product in a hyper-realistic way, something that used to take days of rendering.
In web development, AI is brutal, it becomes that code-savvy teammate you always wanted to have. HTML, CSS and, yes, even the complex Java used in large platforms, hold no secrets for it. But it's not just about writing code faster. We're talking about building e-commerce robust. Where it used to take weeks for a team to debug the logic of a shopping cart or payment gateway, tools like Claude.ai or GitHub Copilot suggest optimised code blocks, detect security vulnerabilities and ensure that the framework is scalable for thousands of users.
This directly impacts the user experience (UX). By analysing patterns of how people use a web site, it is possible to e-commerce, AI will suggest not only where to put that button so that, this time, they will click; it will suggest how to personalise the homepage for different user segments in real time, showing the most relevant products to each one and maximising conversion.
Moving to the area of digital marketing, the impact is immense. For the SEO (Search Engine Optimisation) and content, AI helps us conduct much deeper keyword research, understand user «search intent», structure content so that Google likes us more, and generate drafts that our team then polishes with their human and strategic touch.
And here we must include the SEM (Search Engine Marketing). Managing paid campaigns, such as Google Ads, is a numbers game, speed and micro-adjustments. AI is simply better and faster at this. It can analyse thousands of campaign variables simultaneously, adjust bids in real time to optimise budget, and test hundreds of ad variations (copy + image) to find the winning combination, a humanly impossible task at that scale.
Let's not forget that AI gives you options, but taste, strategy and knowing why one design works (and why another doesn't) is still 100% ours. AI has no empathy.
And the most important thing that should not be forgotten: AI does not know what your customer's real problem is. It does not know about branding. It doesn't understand the why of a digital strategy. You can't sit down with a client in a meeting, read their body language and decipher their fears, their five-year business goals or the legacy they want to build their brand on.
We're still doing that!
At Batlle Branding, we use AI to take care of the heavy lifting: repetitive coding, the generation of mock-ups of packaging, The massive data analysis of the SEM, or the technical optimisation of the SEO. This frees us to do what really matters: think, strategise, understand the customer, apply creativity with intent and deliver real and differential value.